"TikTok has opened up this door where anything's at play," Adi Azran, the head of marketing at the TikTok-focused media company Flighthouse, told Business Insider. "All old records, all new records — people don't care on TikTok as long as it's fun to make content with."
Business Insider spoke to Flighthouse's head of marketing, Adi Azran, and strategy lead, Sher Chaudhary, to learn more about the company's strategy for making a song go viral on TikTok.
TikTok had wooed top Walt Disney executive Kevin Mayer away from the C-suite of the world’s largest entertainment company to be its new CEO... as soon as that news came out, Jacob Pace’s inbox dinged.
The new short-form series will feature Republic artists Conan Gray, BENEE, Jeremy Zucker, Shaylen and Gianni & Kyle interacting with their biggest admirers.
At just 21 years old, Jacob Pace is the CEO of Flighthouse, the largest music curation profile on TikTok with more than 20 million followers, generating over one billion views per month.
TikTok stars wanted to be taken seriously in 2018. Now, one year after Musical.ly became TikTok and skyrocketed its creators into mainstream fame, they want to start earning money for the videos they produce.
The Flighthouse media brand, which is led by 19-year-old CEO Jacob Pace, is a top channel on musical.ly with 1 billion-plus monthly views, thanks to its nearly 18 million fans.